Google announced a new feature called “visual search fan-out” in their September 2025 updates. It’s a technique where AI Mode performs a comprehensive analysis of an image, recognizing subtle details and secondary objects in addition to the primary subjects, and then runs multiple queries in the background. This is exactly the problem I’ve been trying … Read more
X & LinkedIn have been firing lately. Impressions are falling, clicks are flat, and rankings are jumping all over the place. Two websites in my Search Console shocked me the most. At first, I suspected the August spam update. But after checking GA4, I could finally breathe again. Then I saw tweets from Brodie, Aleyda, … Read more
I’ve been quiet for two weeks, and I appreciate all the questions you’ve sent. Thank you for your patience and interest. I’m excited to share that I joined AEOVision, an AI search optimization company, and I’m thrilled to be working with our new clients. Thanks to everyone who reached out with congratulations and support. This … Read more
An analysis of actual ChatGPT configuration settings and what they mean for content creators. Many probabilities… If you’ve ever wondered how ChatGPT decides which websites to reference when answering questions, we’ve got some fascinating insights. Recent configuration data from ChatGPT’s production environment reveals the exact settings that govern how it searches, retrieves, and ranks web … Read more
I wanted to understand how people really use ChatGPT, so I did something simple. I searched Google for “site:chatgpt.com Temporary Chat” and checked Archive.org for similar URLs. These searches revealed thousands of ChatGPT conversation links. I downloaded all these URLs and extracted the q= parameters – these are the actual questions and prompts people typed … Read more
Key Discoveries Perplexity AI uses L3 XGBoost reranking system with l3_reranker_drop_threshold that filters entity search results below quality thresholds. System includes manually curated authoritative domain lists (amazon.com, github.com, reddit.com), topic multipliers creating exponential visibility differences (AI/tech favored, entertainment/sports penalized), new_post_impression_threshold requiring immediate CTR engagement, and time_decay_rate causing exponential visibility decline. Discovery made through browser infrastructure … Read more
AI search engines like ChatGPT, Perplexity, and Claude are starting to replace traditional Google-style search for many users. For SEOs and content writers, this raises a new question: How do we optimize content for AI models? One concept you might hear about in this context is log probabilities (or logprobs). In this post, I’ll break … Read more
Like many SEOs, I love looking at ChatGPT’s dev console on Chrome. I was digging around for Google & Bing fingerprints when I discovered a code snippet that reveals how ChatGPT processes search results, using Reciprocal Rank Fusion (RRF). While there have been experiments and rumors about ChatGPT using various search engines, what’s clear from … Read more
I conducted an indexing experiment for ChatGPT, and the results were a bit surprising. My goal was to see whether OpenAI shows any kind of citation display without relying on Google or Bing. I purchased a new domain. Normally, I use WordPress, but this time I wanted to try a different setup and reduce server … Read more
It all started with a simple question. “I love using OpenAI Platform and AI Studio. What can I extract from LLMs using temperature 0.0?” We all use ChatGPT, Perplexity, Gemini, Claude, Grok with default settings. It seems they are likely using 0.7 Temperature setting to continue more creative and human-style native engaging conversations. Because you … Read more